A Mobile Application Marketing Strategy Guide


In today’s mobile industry, the “if you build it they will come” approach may sound good but it is an extremely poor way to launch your app. With thousands of apps in the marketplace, businesses need a solid foundation dr-phillips-center-for-the-performing-arts-shows-eventsand plan of action that will help set them apart from their competitors.

So, how do you maintain that momentum and guarantee that your mobile application stands out from the rest?

Here are a few approaches to keeping your users hooked, garner support and get the right buzz before and after your app is launched:

1. Landing Page and Social Media

2. Engage Everyone Early

3. Pre-launch Press Release

4. Sneak Peek Trailers

5. Talk, Talk, Talk

6. Release on Time and Keep on Releasing

7. First Impressions Count

8. Need For Speed

9. In-app Analytics

10. Join hands with Social Media to up the Brand Loyalty

11. Celebrities

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