Client
Bill Segal - Mayoral Campaign
About
Facing a variety of challenges, such as a young, diverse population, many opponents, and a tough fund raising landscape, Bill Segal's campaign turned to Echo for a social media and interactive marketing strategy.
Launch ProjectSolution
Echo created an engaging campaign seeding messages throughout social media. We specifically utilized a tactic for engagement and one for viral spread. can act as a "virtual bumper sticker" or "virtual campaign lapel button." Along with an vanity fan page that acts as a microsite for engaging influencers and donors and mobilizing "facebook captains." Facebook Captains receive a higher level of interaction from the campaign staff and help repost campaign updates, promote to their friends and networks, help with fund raising and more. The project also involved connecting with influencers and various demographics to spread awareness and to eventually deliver tailored messaged to each segment.
Echo created the following assets:
- Rich media upgraded facebook fan pages with landing pages
- Donation module
- Microsite to process donations
- Email campaigns
- Social Media Monitoring
- Professional Photoshoot
- Custom badge application for vital marketing
Result
- Within a month, the campaign fan page reached 500 fans and doubled within the following month.
- Average Number of fans joining every day: 30
- Increased supporters by 6,712%