Why Most Companies Have the Wrong Approach to Enterprise Mobile Apps


At Echo Interaction Group, our clients have many different needs when it comes to mobile app development. Often, companies are faced with the decision to develop an app for external (client) use or one for internal (employee) use. The decision usually is dictated by budgets, timeline and which options will yield the best return on investment.

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Typically external apps are used by clients to get information, make purchases, set up appointments, review documents, etc. Where as internal apps would be used by a dispatch center to send work orders to field technicians or a manager to see progress on a project timeline. When deciding to create an internal app, it’s best to get it out quickly and iterate often. This allows the timeline and budgets to be smaller and is easier to onboard staff. The goal is to have a solid foundation that does something well and improves at least one business process first. Then perfect that before adding the whole kitchen. Echo consults with businesses to help make those important decisions regarding the right pathways to gain the most return for their money.

For further insight into why most companies have the wrong approach to enterprise mobile apps check out this article shared by Computerworld.com.