Android vs. iOS…who’s the big winner? The development team at Echo often gets asked this exact question by clients who are looking to develop and monetize new apps for their business.
Worldwide downloads of Android apps in 2015 were double those for iOS, but revenues from iOS apps were nearly twice those of Android, according to an App Annie report released recently.
First-time device owners in emerging markets drove the huge increase in Android downloads, researchers found.
“This growth opens up avenues for publishers to create new markets by targeting unmet needs of users in a given region,” the report says.” Meanwhile, app revenue increased notably year over year as iOS cemented its position as app store revenue king.”
Click here to read more from ecommercetimes about this battle in the mobile marketplace.