Resources


How Augmented Reality is Changing the Way Brands Talk to Consumers

If there is one thing every good Marketing and Business professional knows, it is that consumers are always changing.  The days when phone book ads and telemarketing were champions of reaching customers are well behind us.  Traditional marketing channels like TV, Direct Mail, and Outdoor are still effective but have given way to the digital age and the world’s shift to the Internet and Mobile Phones. The evolution of the customer continues.  As new technology becomes more refined, consumers are learning about new ways to engage and transact...

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Echo CEO, Carlos Carbonell, Named One of Orlando’s Most Influential Leaders

Carlos Carbonell, the CEO and Founder of Echo Interaction Group, was recently recognized by Orlando Magazine as one of the area’s 50 Most Powerful Leaders in our local community. “Carbonell is a key player in Orlando’s technology, business, Hispanic and LGBTQ communities, using his award-winning mobile app company as his base to become a featured speaker at the prestigious SXSW Conference in Austin, Texas, and a board member with the Orlando Economic Partnership. With his varied background, Carbonell serves as an adviser to...

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Echo Named Top Orlando App Development Company by Clutch!

Echo Named Top Orlando App Development Company by Clutch!

From start to finish, our goal here at Echo is to ensure that our clients have the tools to succeed. Over the years, we’ve had the pleasure of working on award-winning projects for the world’s most influential businesses. Our home and heart have always been headquartered in Orlando though, which is just one reason why we’re proud to be one of the top app development companies in Orlando based on Clutch’s research in their most recent press release! Clutch is an industry-trusted ratings and reviews platform based in Washington D.C that...

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Two Big Trends in In-App Advertising

Two Big Trends in In-App Advertising

The role of in-app advertising is changing. It has to change. For a long time the dominant app model was “pay-once to play”, where the user forked over money up front and was never presented with in-app advertising at all. As more free-to-download apps enter the market new revenue-generating models had to come along with them. These new revenue models have been a boon for in-app advertising, which now represents about 72% of all total mobile ad spending. In-app ads beat out the alternatives tremendously as research has shown that mobile users...

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iOS vs. Android Mobile Security

iOS vs. Android Mobile Security

Let’s say it’s time to make a new native app for your business. Do you go with iOS or do you go with Android? There are a great number of factors that go into such a decision, far too many to list in a single article, but one of the most important factors to consider is the issue of security. This is true for everyone, but especially true of apps which feature the use of sensitive personal and financial information – even as small as user location can be used maliciously in the wrong hands. So which side is better when it comes to...

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5 Ways Push Notifications Can Flop

5 Ways Push Notifications Can Flop

Let’s say you’ve taken the leap and integrated push notifications into your app to help overcome churn. You’re excited and hopeful to keep your users engaged, but people aren’t clicking on your pushes! What gives? Push notifications need to be done right to get the intended effect, but a lot of apps out there still go about them the wrong way. Here are five reasons why push notifications can fail, and how to avoid these common mistakes.   1. The Timing Is Bad How would you like to be awoken at 3AM by a push notification letting you now...

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Mobile Apps and Personal Beauty

Mobile Apps and Personal Beauty

Beauty, like almost every industry these days, is riding the wave of mobile revolution. From the titans who have survived decades of change (such as L’Oreal, founded in 1909) to younger upstarts (such as Glossier, spun out of a beauty blog in 2014), the whole industry is taking advantage of the new possibilities that native mobile apps can provide.   It’s easy to see why: mobile apps find customers wherever they are. Mobile apps are the best way for consumers to find what they need, from the products themselves to the titanic amount of...

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Top 5 Reasons Why Mobile is Critical for Today’s Businesses

Top 5 Reasons Why Mobile is Critical for Today’s Businesses

1. Smartphones Are Everywhere! In 2014, over 80% of mobile phone users in the United States own smartphones that are capable of delivering consumers valuable information literally at the tips of their fingers.  The simplicity and ease of using mobile applications has increasingly driven consumers to use mobile apps as their primary source of information and entertainment.  In addition, your customers have become increasingly accustomed to doing business while on the move.  The broad adoption and continued growth of smartphones shows just how...

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Top 5 Reasons Mobile is Critical for Today’s Businesses

Top 5 Reasons Mobile is Critical for Today’s Businesses

1. Smartphones Are Everywhere! In 2014, over 80% of mobile phone users in the United States own smartphones that are capable of delivering consumers valuable information literally at the tips of their fingers.  The simplicity and ease of using mobile applications has increasingly driven consumers to use mobile apps as their primary source of information and entertainment.  In addition, your customers have become increasingly accustomed to doing business while on the move.  The broad adoption and continued growth of smartphones shows just how...

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Technology & Marketing Panel Discussion

Technology & Marketing Panel Discussion

Echo Interaction, Prismatic & Southern Strategies recently hosted a robust discussion with local technology leaders about the evolving relationship between CMOs and CTOs. Regardless of industry, there’s almost always been a gap between Technology and Marketing, but today’s economy can’t wait for businesses to get it together. In this session, we discussed how some of Central Florida’s business leaders have learned to balance the art and science of marketing.  The panelists, including leaders from Tavistock, Orlando City Soccer Group,...

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