fbpx

Resources


The Biggest Ways TV Is Changing

The Biggest Ways TV Is Changing

How has your own television viewing changed over the years? Do you usually watch shows on your TV itself, right when they come out? Or do you watch shows on another device, after their release at a time of your choosing? Recent years have seen a shift in the way that people take in their favorite media. In 2013, for the first time, more people reduced/eliminated their TV packages (21%) than increased them (19%). Most cited traditional TV’s limited use and its rising costs as being major factors in their decision to switch away from their old...

Read More

4 Big Ways to Boost Mobile Marketing

4 Big Ways to Boost Mobile Marketing

There’s a big risk in focusing too much on the wonders of a new technology – flexing a new feature too much can cause business leaders and marketers to lose sight of the customer experience that they’re (ultimately) working to optimize. This loss of focus happens quite frequently, according to a study by Forrester Research. The authors of that study highlighted the many forms that mobile marketing has taken, writing that “marketers can leverage many different tactics from native apps to responsive web design (RWD), augmented...

Read More

Push Notifications to Overcome Churn

Push Notifications to Overcome Churn

Did you know that almost a quarter of users abandon an app after their very first use? and that 58% of users abandon an app within the first 30 days? Getting new users is critical for the growth and success of your app, but that won’t amount to much if your new users forget about your app as soon as it’s off of their screens. People have limited attention and time, not to mention limited space on their mobile device. The key to user retention is actively providing them with targeted and valuable content, which is where tools like...

Read More

The Rise Of AI In Native Mobile Apps

The Rise Of AI In Native Mobile Apps

“If it seems to be conscious then it probably is.” That’s a concise way to sum up the Turing Test, an assessment proposed by computing Alan Turing to determine if an Artificial Intelligence(AI) system is intelligent in the same way that we are. There are a lot of hurdles for an AI to overcome for it to be recognizably conscious, but along the way it can be a big help in making technology easier and friendlier to use. For mobile app users, this can mean virtual assistance, insight generation, and automating manual processes...

Read More

How Apps Are Taking Air Travel To The Next Level

How Apps Are Taking Air Travel To The Next Level

You can’t open an app and summon a commercial airplane to your front door – not yet any way. Even so, native mobile apps have done a lot of work to make air travel better, driven by the advent of affordable air travel for everyday journey-seekers. Apps have quickly become a way for airplanes to boost customer engagement and cement brand loyalty, improving the travel experience as much as possible. In the 1970s, only 50% of the US population had ever been on an airplane. Due to more affordable pricing, today 80% of the adult population...

Read More

3 Metrics That Make Your App Popular

3 Metrics That Make Your App Popular

23% of users abandon app after just a single use, which is bad news for apps which depend on ad views of premium features to turn a profit. Even with the risk of single-use users, many enterprise apps and mobile startups are pursuing ad-driven and freemium models. According to Distimo’s report How the Most Successful Apps Monetize Their User Base, 76 percent of all revenue in the Apple app store in the US and over 90 percent in the Asian markets came from freemium apps or in-app purchases. If you’re curious for a reason why, look no...

Read More

5 Key Values for Remote Work Teams

5 Key Values for Remote Work Teams

Working from home, or from anywhere in the world, can be a dream. Or it can be a nightmare. Making a remote work situation work can be a big challenge, but Echo believes that focusing on these values can help make long-distance teams to thrive. Communication Since your team isn’t sharing an office, your team has to work to make sure that everyone stays in contact. Proactively updating your teammates about your activities is an absolute must. Off-topic conversations are a good thing too! Personal chit-chat builds team chemistry and helps...

Read More

reCAPTCHA Goes Invisible

reCAPTCHA Goes Invisible

Are you a robot? If you aren’t, you’ve probably had to prove it in order to use Google’s digital services, and Google just took a big step in making that even easier for its users. In the past, robot-catching systems (called Captchas) have required users to go through tedious and cumbersome processes, such as reading blurry and half-legible text. From there, Google simplified captchas to a simple “I am not a robot” button, but now even that has been rendered obsolete. At its Google Next ‘17 conference in San Francisco, Google announced that...

Read More

Mobile Web or Mobile App?

Mobile Web or Mobile App?

What are the differences between developing a mobile version of your website and developing a mobile app for your company? Both mobile websites and mobile apps let customers find and access your business from the devices they use the most, but a mobile website and mobile app are not the same thing. To help you decide, here are the benefits and distinctions that Echo has found through its experience in premier mobile development. What is a mobile website? A mobile website is designed specifically for the smaller screens and touch-screen...

Read More

New Standards in Privacy and Data Security

New Standards in Privacy and Data Security

It’s easy to take for granted how connected everything is now days, especially the things we use in our day-to-day business. This interconnection makes things smarter and more efficient, but it also makes them open to security vulnerabilities in ways that these things haven’t been before. It can be tough to directly ascertain whether or not the products and services you use are secure – most people are forced to rely upon the assurances of a distant regulatory agency or the providers themselves. To help businesses and solo-entrepreneurs...

Read More