Mobile usage is continuing to explode and is taking up significantly more of people’s time than desktop and other media, according to eMarketer. Mobile applications account for 89 percent of consumer media time in mobile, according to Nielson.
Due to the increasing competition in the mobile app arena, the development team at Echo highly suggests the implementation of the correct mobile app analytics to help our clients ensure their apps’ reach, engagement and if it is performing the way it is supposed to. Only by doing this will a business be able to analyze and adequately measure their app’s effectiveness.
Click here to read more about mobile app analytics and why they are so important to businesses according to betanews.com.