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Top 21 Mobile Apps for Entrepreneurs

Top 21 Mobile Apps for Entrepreneurs

A business has many touch points. And it requires time and expertise to effectively access those points. Manually handling all the business processes is quite exhausting as they consume a lot of mental and physical efforts. Fortunately, as a consequence of mobile revolution a good number of productivity enabler apps have come to the fore. While these apps do not guarantee success for your enterprise they simplify work by organizing and accelerating processes. To read more about these mobile apps, click...

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A Mobile Application Marketing Strategy Guide

A Mobile Application Marketing Strategy Guide

In today’s mobile industry, the “if you build it they will come” approach may sound good but it is an extremely poor way to launch your app. With thousands of apps in the marketplace, businesses need a solid foundation and plan of action that will help set them apart from their competitors. So, how do you maintain that momentum and guarantee that your mobile application stands out from the rest? Here are a few approaches to keeping your users hooked, garner support and get the right buzz before and after your app is launched: 1. Landing...

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Where do mobile apps fit in the world of enterprise software?

Where do mobile apps fit in the world of enterprise software?

Enterprise level app development is showing a lot of change in recent days. The development team at Echo Interaction Group sees this change occurring with many of its clients. Mark Lorion, the chief marketing and product officer for Apperian, which analyzed app data from nearly two million enterprise app deployments across hundreds of thousands of enterprise users, says, “When you look at the spectrum of industries that are rolling out apps, it touches every industry of note under the sun.” A recent article on the Dell website states,...

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How Often Should You Update Your Mobile App? Part 3 of 3

How Often Should You Update Your Mobile App? Part 3 of 3

To conclude our three part series,  How Often Should You Update Your Mobile App, the development team at Echo discusses a vital area that will help companies make key business decisions in the mobile marketplace.  New Hardware New hardware, means change. Sometimes it’s just a nicer, bigger version of something that already exists and sometimes it’s a revolutionary new product that sends waves through the tech community. Every couple of months, people sit with baited breath as Apple gets ready to announce a new phone or a new iPad. Google...

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The 25 Best iPhone Apps of 2015, According to Apple

The 25 Best iPhone Apps of 2015, According to Apple

At the end of every year, Apple releases a list of the best iPhone apps. Apple is known for being extremely selective, and this year’s list contains a mixture of everything. Echo’s development team stays current with the latest and greatest apps in the marketplace to help direct our clients use best practices for building and monetizing their mobile applications. Read more here from Business Insider as they share those top 25 apps of 2015....

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5 Reasons to Check Out LinkedIn’s New Mobile App

5 Reasons to Check Out LinkedIn’s New Mobile App

The technology industry is changing every moment of every day and the need for skilled developers and programmers is growing at an ever increasing rate. Echo Interaction Group is always looking for new innovative and educated talent to add to our development team. One way that we find those people is not only through word of mouth but through websites such as Linkedin. But as society becomes more and more mobile, sites such as this need to update the way they interact with their users. Recently, PCNews shared some reasons why LinkedIn’s...

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Why Most Companies Have the Wrong Approach to Enterprise Mobile Apps

Why Most Companies Have the Wrong Approach to Enterprise Mobile Apps

At Echo Interaction Group, our clients have many different needs when it comes to mobile app development. Often, companies are faced with the decision to develop an app for external (client) use or one for internal (employee) use. The decision usually is dictated by budgets, timeline and which options will yield the best return on investment. Typically external apps are used by clients to get information, make purchases, set up appointments, review documents, etc. Where as internal apps would be used by a dispatch center to send work orders...

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How Often Should You Update Your Mobile App? Part 2 of 3

How Often Should You Update Your Mobile App? Part 2 of 3

In part 2 of our series How Often Should You Update Your Mobile App, the development team at Echo shares two key areas that will help businesses optimize their time and money when dealing in the mobile marketplace. User Opinions and Feedback If you listen, users will often tell you EXACTLY what is wrong or missing from your app. The trick is having the tools and resources in place to take in feedback and monitor reviews. This can be accomplished in many ways. Analytics are a powerful way to see who is using your app and how they are using it....

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How Often Should You Update Your Mobile App? Part 1 of 3

How Often Should You Update Your Mobile App?  Part 1 of 3

We here at Echo Interaction Group are often asked, “How often should you update your mobile app?” Unfortunately, the answer is not as simple as “every month” or “once a year.” The type of app, the user base and the platform it was built on will all need to be taken into account when thinking about future upkeep. Everything from your business goals and budget to timing around software and operating system updates could impact how often your app will need an update. Some of this will be predictable and manageable and other things...

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Eight Critical Factors To Consider Before Investing In A Mobile App

Eight Critical Factors To Consider Before Investing In A Mobile App

Echo Interaction Group counsels many new clients about the pros and cons to consider before they invest money into a mobile application for their business. Forbes.com shares some insight that could shed some additional light on this critical subject. Eight Critical Factors To Consider Before Investing In A Mobile App The Entire Mobile Experience Device Agnosticism User Acquisition Costs Opportunities Target Market Cost Necessity Marketing To read the full article, click...

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