Echo Interaction, Prismatic & Southern Strategies recently hosted a robust discussion with local technology leaders about the evolving relationship between CMOs and CTOs.
Regardless of industry, there’s almost always been a gap between Technology and Marketing, but today’s economy can’t wait for businesses to get it together. In this session, we discussed how some of Central Florida’s business leaders have learned to balance the art and science of marketing. The panelists, including leaders from Tavistock, Orlando City Soccer Group, Adventist Health and Massey Services, shared how the different disciplines interact with each other, how they identify areas of future growth, and best practices to get the most out of a good relationship between leaders.
Watch the full discussion here:
